14 COURSES (60 credit hours):

Semester 1

•Information Technology for Managers (5 credit hours)

This course will discuss organisation and management, elements and infrastructure of Information Technology, Information System, types of computer based Information System and Organisational Information System used in organisational management. The concepts of knowledge management for building an effective Information System for digital firm will be also highlighted.

•Managerial Economics (4)

The course discusses economic concepts and decision science methodology which are necessary to help make effective decisions in business and administration organisations. The course focuses on the application of microeconomic analyses to business and administrative problems. Topics include demand analysis, production and costs, price-output determination under various market structures and pricing techniques.

•Marketing Management (4)

The course will cover the major aspects of marketing decision-making: role of marketing in business organisations; analysis of marketing opportunities; development of marketing strategies; and implementation and control of marketing efforts. The course is interactive in nature, involving discussions, case analysis and assignments.

Semester 2

•Accounting for Decision Making (5)

The course is designed for business learners without previous in-depth exposure to managerial accounting. Internal or managerial accounting system provides a unique information environment to assist managers in handling the tasks of planning, control and decision-making.

Today's Management Accountants focus on the advisory and consulting services related to strategic planning, organisational control and broad business decisions. Their roles are not only tailored to costing, product pricing, asset and liability management, and investment analysis and performance evaluation, but also extended to financial and business reengineering.

The type and nature of information supplied by the internal system of Accounting is rather flexible and customized to the needs of managers. It is also a dynamic function that evolves consistently as organisational changes occur. Parallel to the current trend in business, issues of global significance are heavily discussed and explored in this course.

•Business Research Methods (4)

This course focuses on the research elements, components, and processes in scientific research, its purpose and importance. Various types of research, characteristics of scientific research, methods of reasoning, and hypothetic-deductive method are discussed. Formulating research problems, research objectives, theoretical framework, hypothesis, research design, data collection methods, scale and measurements, reliability and validity, data analysis methods, report writing and presentation are discussed.

•Human Resource Management (4)

This course emphasises a pragmatic approach to the study of human resource management. Common themes include HRM's potential link to contributions to organisational success and employee well-being and the relationships that exist between employers and employees. This course aims to introduce learners to human resource activities such as HR planning, meeting the organisation's people requirements through job planning and job design, employee recruitment, selection and termination. This course also deals with the development of human resource through human resource development, career development and performance appraisal. It also focuses on employee rewards such as incentives and benefits; and concludes with labour and industrial relations.

•Organization and Business Management (4)

This course is an introduction to key concepts in management and organization theory. Its goal is to enable learners to understand the manager's role, constraints, leverages and opportunities within complex organisations. It stresses the use of behavioural science based on research and the formulation of systematic diagnoses, which in turn will lead to specific courses of action.

The purpose of the course is to introduce the learner to the different aspects of organisational business management as a clear understanding of management approaches is critical to effectively manage an organisation. This course takes the perspective of a manager who needs to plan, organise, lead and control.

Semester 3

•Business Law (4)

This course covers the major laws affecting business enterprises in Malaysia. Topics include the laws relating to agency, partnership, sale of goods and hire purchase.

•Managerial Finance (5)

The course will focus on theories, concepts, and principles as opposed to institutional materials, although some institutional background is also presented.

Since this course is required for all MBA learners, and not just finance majors, a great deal of materials will be covered, but in-depth treatments will be left to follow-on courses.

•Marketing Strategy (4)

The course discusses three major components of marketing strategy:
Marketing staregy development which emcompasses major topic like situational analysis and market segmentation.
Designing market driven strategies and programmes which focus what important topic like market tarteging, stategic positioning and devoloping marketing mix strategies, and
Implementation and control of market driven strategies which look into aspects of marketing plans, implementation of the plan and performence assessment.
Marketing Management

Semester 4

•Corporate Finance (5)

This subject emphasises on theoretical and practical aspects of corporate finance in the formation of corporate financial policies. This subject is also an extension to Financial Management. Special topics including capital structure policy and optimum dividend, agency theory, models of capital asset pricing, the extension of capital budgeting, corporate financing, interactions of financial decisions and investments will also be elaborated.
Managerial Finance

•Entrepreneurship (4)

The emphasis of this course is on the aspect of nurturing entrepreneurship culture among learners so they can appreciate the value of entrepreneurship in their daily lives. Learners will be introduced to the fundamental of entrepreneurship: its historical perspective, concept and theory, and the individual entrepreneurial development. Learners will also be exposed to creative and innovative development that will enhance their abilities in identifying business opportunities. Emphasis will also be made on methods of starting a business.
Accounting for Business Decision Making
Managerial Finance
Organisation and Business Management
Marketing Management

•New Venture Development (4)

The course encompasses virtually every business discipline, as each unit requires learners to address issues in all areas involved in setting up and managing a business enterprise.
Accounting for Business Decision Making
Managerial Finance
Organisation and Business Management
Marketing Management

•Strategic Management (4)

This course focuses on formulating and implanting short and long-term strategies. As in most private and public organisations, policies and strategies are formulated and implanted in a multi-faceted global environment of social, political, economics, and legal entities. The main purpose of this course is to develop a conceptual framework of general management's perspective on strategic thinking and direction in formulating policies and strategies. Learners will be introduced to the latest managerial tools and techniques that should be utilized in assisting the decision-making process. Focus would also be made to evaluate the impact of situations and implications to the total enterprise.
Accounting for Business Decision Making
Managerial Finance
Organisation and Business Management
Marketing Management

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